Marketing plan for indian bottled water company

Marketing plan for indian bottled water company This marketing plan is a part of a larger business plan that the team thought of during preliminary discussions. The idea of introducing flavored water in the market emerged from the Indias urban residents are becoming increasingly health conscious. In fact, Off-trade constant value sales of bottled water are predicted to grow by an 18% CAGR over the forecast period 2009 and 2014(source Euromonitor).FMCG players have responded by re-examining their ingredient strategies and formulations to ensure that they suit new healthy habits. Urban consumers are increasingly on the hunt for substitute for carbonated drink creating new market opportunities for an array of suppliers. The current flavored water market is highly unorganized with major manufactures being in-house chefs and roadside vendor. They supply to local hotels, sweet shops and are now slowly moving into supplying to organized retailers. We recommend the Indian Parle a FMCG giant to venture in the untapped flavored market to get first mover advantage in India. The established AquaFina brand can be used to launch the product. The end consumer is from 0 80 years as water is meant from infant to everyone. There is an opportunity to position and offer premium and differentiated water in India today. Water has to be scaled higher in terms of positioning both from functionality perspective, as well as from a lifestyle perspective. Key statistics of the Indian bottle water market: Situational Analysis The flavored market in India is small, only about Rs 11 crore out of the total bottled water market of about Rs 1,100 crore. But many small market segments have been known to explode with the entry of good products. For example, enhanced and flavored waters were just $ 234 million in the US in 2000. By 2010, the category is projected to grow to $ 8.6 billion and is the fastest growing beverage category The 2009 India Soft Drinks Report indicates that carbonated beverages consumption is declining in India for consecutive years since 2007. Packaged water growth projections, however, are in excess of 40 per cent, with still drinks (Frooti, Maaza and others) growing at under 10 per cent. Parles Bisleri, PepsiCos Aquafina and Cokes Kinley at present rule the lower end of the Indian packaged water category, priced as they are between Rs 10 and Rs 14 for a 1 litre bottle. The top end is dominated by imported brands like GroupeDanones mountain water brand Evian and Nestles sparkling water brand Perrier, priced between Rs 80 and Rs 110 a litre. Himalayan costs Rs 25 a bottle. Flavored water falls in the mid-priced segment of the bottled water category. Competition Coca-Cola is expected to launch Bonaqua. Globally, Bonaqua sells sparkling flavored water in ranging from strawberry, litchi, apple and mint to lemon and lime. Coca-Cola already sells in India the bottled water brand Kinley. Tata Tea is also looking to extend Himalayan into flavored water. PepsiCo too is believed to be planning to extend its bottled water brand, Aquafina, into flavored water. Nestle executives refused to comment. Aqua Montana India recently launched a carbonated niche drink, Slim and energy drink, Explode and is also looking to make a foray in the flavored water space. Customer In terms of the socio-economic factors, Indian lifestyle is undergoing a massive socioeconomic change, which is also being reflected in food habits. People want value for time, money in terms of quality and variety. The scenario in India is alarming with respect to increasing cases of obesity. According to a research conducted by NHFS (National Health and Family Survey), obesity has already affected 12.1 percent males and 16 percent females of the country ¡Ã‚ ¯s total population, and the percentage is growing rapidly.. The need to shift to healthy drinks from high-sugar containing beverages that can be achieved through consuming flavored water is really important to control obesity. Collaboration Parle can collaborate with the restraunts and wedding houses for placing it in their complimentary drink menu It can collaborate with IRCTC to provide bottled water in railways It can collaborate with airlines to place it in airports and provide it during travel Parle can work with the health care awareness committee like NHFS to highlight the importance of shifting from high calorie drinks to low calories drinks Channel No matter how strong the top of the mind is, brands in this category are consumed depending on shelf space availability and chill space availability. Thus it has to flood all possible channel Marketing Objectives As suggested by the Ansoff Growth Matrix, our strategy would be one of Product development and to some extent that of Diversification. This would entail the following: Increase the market share This can be achieved by a combination of competitive pricing strategies, advertising, sales promotion and perhaps more resources dedicated to key account selling Target increased usage by potential customers, e.g. Introducing frequent buyer schemes, loyalty schemes To drive sales, we could also consider the following: Innovative product dimensions or packaging: e.g. offering combo packs, family packs, increasing pack size. Proper mix of distribution channels, e.g. making it available in up market supermarkets, kirana stores, confectionaries, canteens and railways and airlines Different pricing policies to attract different customers or create new market segments, e.g. large size packs could be sold at prices the consumers deem economical. Introduction of niche segment variant like flavored water for infant -This may require the development of new competencies and communications mix accordingly. The plan deals with the changes that can be brought about to introduce the new product, packaging, distribution, pricing and communications mix to ensure better awareness as well as capture a significant amount of the target Since we are positioning the Sheetal as a healthy substitute for other beverages, the following excerpt from Euromonitor report on packaged foods strengthens the future prospects of this product. Health-based drinks have increased in favor in 2009. Capitalizing on the social acceptance of conspicuous consumption, so long as health was not compromised, companies launched a wide array of products across categories. Products highlighting health, such as energy bars and drinks, digestive biscuits, and healthier edible oils, all found ready takers, even as brands jostled for differentiation Financial Objectives To achieve a crore plus sales in all of the 7 metros where the launch happens in the first quarter of launch. The metros where the product will be launched are Bangalore, NCR, Mumbai, Hyderabad, Chennai, Kolkata and Pune. To break even within 3 quarters and make profits by the end of first year of operation The detailed calculations can be seen in the action program and execution section. Marketing Objectives To create an upbeat market for flavored market in Indian metros Become the market leader with 80% market share of organized market in the flavored segment by leveraging the first mover advantage The rationale behind the strategy and objectives set is driven by the following factors: To achieve higher market penetration in bottled water segments. Selling to markets and/or target segments not previously identified. To accelerate growth in accordance with the forecasted growth rate of the bottled water category. To nurture the brand identity and promote brand awareness through increased advertising and sales promotions. The objectives outlined above are in conformance with the company mission We are in the business of refreshing India with our products, refreshing the market with new categories and refreshing ourselves through innovation. Market Segmentation The dietary habits of busy city dwellers are gradually changing, with many giving in to convenient packaged beverages meals. There is a rising incidence of double-income nuclear families and growing numbers of single working men and women professionals with fast-paced lifestyles means. These increasingly lack the leisure or skills to prepare elaborate Indian beverages like Jaljeera/Mint Water / Mango Water . Thus, while beverages may not be able to match the taste of home food, consumers are still attracted by its convenience, hygiene and with these generally proving major draws rather than just taste. City 95 00 03 04 05 Mumbai 10,743 11,713 12,289 12,503 12,709 Delhi 8,198 9,542 10,336 10,616 10,881 Bangalore 3,690 4,186 4,483 4,589 4,696 Kolkata 4500 4568 4581 46060 4628 Chennai 4013 4184 4260 4310 4340 Hyderabad 3285 3418 3485 3526 3565 Pune 1930 2423 2735 2839 2935 Source: National statistical offices, Euromonitor International From the above data depicting the population rise in the target cities, it can be seen that the number of urban households in the major cities is about 1.72 million. If we consider the top 50 major cities in India this figure grows much higher. Double-Income nuclear families This is an increasing urban phenomenon and is buoyed by the trend of more and more couples choosing to have children much later in the marriage. With more women entering the workforce with increased focus on work life in urban areas, this trend is expected to continue. This segment is characterized by a fast paced life with little consideration for saving money. Singles Sustained economic growth and an increasing number of young professionals entering the workforce have seen a rise in the number of single member families in urban areas. Young adults are finding BPO (Business Process Outsourcing) jobs an early introduction to earning money. This segment is characterized by people with a high disposable income, busy lifestyles and relatively lower culinary skills (in particular single working men). The early adopters seem to be the singles segment, where homemade preparation for one is not considered worth the time, Supermarkets see high sales value growth Middle class Indians, with a credit card, or food coupons provided as part of their salary package have adopted organized food shopping. These shoppers are keen to take up special bulk purchase offers and deals. They also have the advantage of browsing in shops and choosing, without the intervention of the shopkeeper or salesperson. Increasingly, urban Indians are using both the local grocer and the supermarket. The groceries the preferred choice for basic food supplies and the supermarket for a wider choice of processed foods such as jams, pickles, sauces, juices and ready mixes. This is giving organized food retail high sales value growth, as these stores are selling higher volumes of value-added foods. Among the upper middle and wealthier classes, the modern retail outlets are used for basic commodities as well, as there is a feeling that the private labels offer cleaner well-picked produce than the local grocer does. As a result, there is some amount of store loyalty, as customer s prefer a particular chain. Marketing Implementation Action Programs The entire marketing program and the action plan execution is elaborated with respect to the 4 Ps in the section. We have done a consumer survey to better understand the marketing mix Product Sheetal is a forward integrated product extension to the superbly successful Bisleri which has a market share of 16% in India presently. The concept is not new. We have historical evidences that Indian Maharajas drank water with Indian Herbs to stay healthy and fit.Adding herbs to drinking water has been in vogue in many parts of our country In Kerala, in most of the hotels jeera water is being served even today Our country has a rich herbal treasure like vettiver, athimathuram, vallarai, ginger, seeragam, brahmi, tulasi, nimbu, pudina, orange, amla, narangi, hibiscus, samandhi, jasmine, etc.Thus consumers get a variety of flavours to choose from.So there would be many flavours but initial one would be Pudina Jeera Strawberry Raw Mango Medicinal herbs Tal Mishri (for infants) The product will be marketed in 4 sizes 300ml small pack , 1 litre medium packs and 25 liter large packs.The shelf life will be of 90 days without refrigeration Size Quantity Retail Price Small 300ml Rs 6 Medium 1 lit Rs. 18 Large 25 lit Rs. 400 Price One can sell their products as raw goods; value added goods, goods bundled with services or goods dramatized with experiences. Given below is the value addition that can be brought about in wheat by various levels of value add and the multiplication factor in price applicable with each value add. Value addition Flow Price of 1 litre of water = 10rs Price of flavors available in market (Rasna) = Rs. 4 Other material used like salt, sugar etc = Rs 4 Price of preparing one liter flavored drink at house = Rs 18 Our product priced at = Rs 18 Place Sheetal will only be sold in metros initially i.e. Mumbai, NCR comprising of Delhi, Noida and Gurgaon, Bangalore, Hyderabad, Chennai, Kolkata and Pune. This is primarily because the target audience of this product is concentrated in these cities. The distribution channels employed for Sheetal has to be multi-dimensional as it tries to focus on a wide class of people from young working singles to mothers. Hence the distribution channels will come under 3 categories Super market chains like Big bazaar, Star bazaar etc For distributing to these chains, the proven sales and distribution channels of Parle will be leveraged. Local stores selling food items The stores selected will vary depending on the markets. In case of south India, the focus will be selling in the following category of outlets Retail outlets selling perishable food items like vegetables, milk etc These upcoming outlets are the initial form of organic stores in India. People who are looking for fresh perishable items target these stores. Confectionaries selling packaged food and snacks Bakeries are the coveted place for south Indians especially the metro class in south to grab a quick snack or a convenient packaged food. Kirana stores As both these kinds of outlets are non-existent in North, the selling will be through the neighboring kirana stores which form the ubiquitous neighborhood shopping point for the target audience. Collaboration with roadside ice cream vendors: People eating ice-cream some time to quench their thirst. If flavoured water is available they may drink it and enjoy ice cream for its taste Key Accounts Railways The IRCTC sever Rail NEER on the railways and along with those other drinks. Often the govt policy lead to ban of carbonated products. IRCTC can bank on this as a politically safe product promoting indianization Hotel Chains: The hotel chains provide chef prepared welcome drinks most often than not these are not seen as very hygienic and not taken by consumer. The flavoured drinks would be readily acceptable by the consumer Smaller restraunts : They will have thirst quencher extra apart from the usual carbonated drinks Marriage halls: The concept of Jaljeera and Pudina drink is very popular in marriages in India. They are generally prepared handmade and the stall gets overcrowded due to large preparation time. This packaged flavored water is both convenient and healthy Caterers : They get a ready to serve menu on their hand Promotion Flavored water is being introduced in India for the first time. That is why Sheetal definitely has the first mover advantage in this new niche of the market. As the positioning of the product is such that it promises to deliver the thirst quenching qualities of water, with an essence of fruit and mint flavor, it will appeal to a wide variety of consumers from age group 10 to 60. Also its medicinal benefits will make it most suitable for school going children (age 8-16) and also elderly people (age 55-70). As in this equatorial part of the world the summers are generally very long and hot, the demand for a thirst quenching medicinal beverage will definitely drive most of the sales for the year in that concentrated period in the year. As the concept of the product itself is very new, the product will require an extensive promotional program through multi channel, multi vehicle techniques. There is a need of aggressive promotional activity so as to create awareness among the consumers about the new product and communicate the values which the product offers. We have come up with following four key promotion vehicles which would be most effective in the current scenario Advertisement Sales promotion Personal selling Sponsorship Advertisement This is the most important mode of communication we would use. Following are the various tools we plan to use Television We will advertise on different primetime channel like Zee, sony, star etc. The programs will be mainly family and children programs and the timing will be family viewing timing Radio Various FM Channels like radio One, Radio City Red FM etc will be used to broadcast innovative ads in the morning and evening hours News print Newspaper dailies like TOI, Hindu, ET etc will be used to carry out ad campaign in sizes varying from 200200 ads to full page ads on weekends Magazine Magazines like India today business week etc will be targeted to convey the values to the targeted audience. Bill Board Major city crossroads will be covered under this promotional scheme to carry Posters of the products, and snapshots of the television ads to generate recall Mobile and internet These are very new channel in advertising are found to be pretty effective among the young generation of the country. Social networking sites like face book, orkut, twitter, etc can be used to carry out promotions. Sales Promotion This is just a backup for the failure of advertisement strategy. In this case several small retailers in small towns will be provided certain margin which they can utilize to push customer to try out the new product on the need basis. Well set some targets for the retailers to achieve at the end of each month and would reward the successful retailers. Personal Selling Will be putting up stalls and counters in colleges universities, malls and shopping centers. Will distribute free samples and conduct taste drives in cities to make people aware of the product. Will carry out online contest and get feedback from the customers. Sponsorship Sheetal will be promoted by sponsorships of various national and international events, both in the sporting and cultural light this will create visibility of the brand and will expose the brand to a wide audience. Well put up stalls in the event areas and distribute free sample to the consumers. We also plan to get the brand endorsed by celebrities and famous personalities to build brand image among the consumers. Annexure 1 PROFIT CALCULATION The 1st quarter sales target and the 1st year sales target from different metros are given below City Quarterly sales revenues Annual sales revenue Bangalore 5,00,00,00 2,00,00,000 NCR 5,00,00,00 2,00,00,000 Mumbai 5,00,00,00 2,00,00,000 Chennai 25,00,00 1,00,00,000 Hyderabad 25,00,00 1,00,00,000 Pune 125,00,00 5,00,00,00 Kolkata 125,00,00 5,00,00,00 Projected Revenue Projected quarterly revenue Rs. 2 crore Projected annual revenue Rs. 8 crore Project annual sales volume 44 lakhs litre Production Cost Cost of goods sold/kg Rs. 12 Annual cost of goods sold Rs. 4,80,00,000 Packaging expenses/kg Rs. 0.50 Annual packaging expenses Rs. 20,00,000 Yearly fixed cost component Rs. 50,00,000 Total production expenditure Rs. 5.5 crores Selling Expenditure Annual advertisements and promotions Rs. 1 crores Annual Salesmen commissions (2% of sales) Rs. 48 lakhs Slotting fees in first year Rs. 52 lakhs Total selling expenditure Rs. 2 crores Total Expenditure = Production cost + selling cost Gross Annual Profits = Revenues Expenditure Total Expenditure Rs 7.5 crores Gross Annual Profits Rs. 50 Lakhs Annexure 2 Questionnaire 1 .Do you drink Tap water or mineral Water for daily use? Tap 100 % Mineral 0% 2. How often do you drink mineral Water? Daily 0 % Outings 70 % Occasions 100% 3. How many glasses of water you drink daily Less than 6 30 % 6- 8 50 % More than 8 30 % 4. You drink Mineral Water Because Hygiene 50 % Taste 10 % Brand conscious 20 % 5. You dont drink mineral water because: Costly 50 % Dont feel any difference 10 % Has Water purifier at home 40 % 6. You drink which mineral water brand? Aquafina 20 % Kinley 50 % Bisleri 20 % Others 10 % 7. Have you ever tasted flavored mineral water? Yes 10 % No 90 % 8. If flavored mineral water is introduce in market do your buy it? Yes 70% No 30 % 9. Will you prefer flavored mineral water over ordinary? Yes 30 % No 20 % They are different 50 % 10. Flavors you like Pudina 30 % Jeera 50 % Strawberry 10 % Other 10 % 11. What price you are willing to pay for 1 litre 12 -15 20 % 15 -18 60 % 18 -20 20 % 12. You see flavored water as alternative of 1 Carbonated Soft Drink 30 % 2. Lassi 10 % 3. Fruit Juice 20 % 4. Homemade jaljeera 40 %

Religious Toleration Essay

In early Europe, many places established a strong sense of church. This was normally established by the ruler and how the ruler thought the land should practice. When the Protestant reformation came around, this boiled up many different controversies with toleration. The 16th to 18th centuries saw a lot of diverse arguments and practices concerning religious toleration. From different people all over, the ideas varied greatly with some people only wanting their religions to exist, others giving some leeway for other religions to live on, while some compromising for the good of their own people or followers. Toleration was accepted by some and rejected by others in Europe. William Prince of Orange wanted to ensure to keep his country safe so his proclamation to the people of the Netherlands stating that religious toleration was needed so Spain could not potentially harm them, therefore tolerance was a way to keep the peace inside their country (DOC 2). In 1649, the _Agreement of the Free People of England_ pamphlet wrote on how the anguish of persecution is caused by religious problems (Doc 6). Voltaire, a French writer and philosopher, writes about how if one religion was allowed in England the government could become heavily tyrannical therefore he states that religious toleration would bring peace and let people live happily (DOC 11). No toleration from the some of the Roman and French people was evident against the Protestants. King Louis XIV of France in 1685 forbids the subjects of Protestant religion in any place because of the evils, troubles, and confusion in his country, therefore he doesn’t believe Protestants should be allowed anywhere under any circumstances (DOC 8). Going completely against what Luther believes, Maria Theresa has her belief that if there is no subordination in the church, how will people live? Putting salvation at  stake when bringing other religions into the picture is what outraged many people in the sixteenth to eighteenth century (Doc 12). A French Catholic aristocrat, Paul Hay du Chastelet, wanted to give his opinion and pleas that the unity of one belief binds the men together and keeps all the men at the same altar who will rarely fight each other, therefore the princes are obligated to pick the religion of the region they are in charge of (DOC 7). The two most discussed topic in the sixteenth and eighteenth centuries would be the toleration and non-toleration of religions. Some people made compromises so there was no fighting or keeping the peace between people. Glabbais in 1691 opens up a new Catholic church and states that no offense between the Protestants and Catholics will happen when going to and from church. Also, there will be a specific meeting place for Catholics so no trouble is caused (Doc 9). Also, when King Henry IV of France wrote the famous Edict of Nantes, it permitted reformed religions to live in the places of his Kingdom. The Edict explains how the people of the reformed religion will keep everything contained (Doc 5). The other way the compromise was achieved was through keeping the religions separated. This meant that one religion would be observed quietly and peacefully in their home. This was mostly accommodated to the Lutherans and the Lutherans had to stay where their religion thrives (Doc 10). The religious toleration in the 16th through 18th centuries brought a lot of talk between the arguments and practices of religions. There were people who agreed that religion should all coexist together, have only one practice control everyone, or some with a compromise for the good of their own people. Religious tolerance was a term that was debated and capitalized on for most states and Kingdoms during the Protestant Reformation.

Work Hard, Party Harder Alcoholism and College Campuses...

College! A great place to build a foundation for the future. A great place for independence, responsibility and maturity. Sure that’s all part of the whole college experience, but what really lurks on campus during the late nights? What happens on Fridays and Saturdays? Are students in their dorms anxiously for Monday to come? Well, all types and ranges of activities come about; from a good game of tennis at the tennis court, to lighting up that mary-jane at the parking lot. I know this may sound harsh, but how many college students you know spend their weekends in a library reading books, or thinking about what would be discussed in next weeks class? Work hard, party harder is a typical college students mentality (most of them is the†¦show more content†¦Alcohol was one of the first sedative drugs used. Doctors are unsure of why people become alcoholics. There is no link between the type of person to become an alcoholic and not. Alcoholism can affect people of all ra ce and religious backgrounds. The idea that a person who is an alcoholic has bad character and poor morals is no longer widely held. Through the efforts of the National Council of Alcoholism, the Medical Associations and other organizations, alcoholism is now generally recognized as a disease. An alcoholic is defined as a person who is ill and that needs help and treatment. People drink alcohol only for the effect it has on the way they feel. The social drinker may get a feeling of relaxation and freedom from tension. The alcoholics however, show a great change in personality, they may become angry or argumentative, or quiet and depressed. Often a small amount of alcohol causes a person with alcoholism to feel even more anxious, sad, tense, and confused. They seek relief by drinking more. This is how alcoholics get caught up in a web of ever increasing need for dependency on alcohol. Many medical problems affect alcoholics. Serious damage to the liver, heart, stomach, and other org ans can result from the overuse of alcohol. Many alcoholics also do not eat properly, and some of their ills are caused by poor nutrition as well as the direct affects of the body. The most tragic damage alcohol can give is damageShow MoreRelateddrugs and alcohol on college students1105 Words   |  5 PagesBrews Drugs and alcohol, do they have a significant impact on the lives of college students or just the ones that fall short to the influence? There is a major problem with students using and abusing these substances, not only does it have negative effects on the user, but on the user s friends and family as well. A lot of drugs and alcohol become easily available to college students over the course of their college years. What can be done to help prevent students from abusing drugs and alcoholRead MoreYouth Drinking in America Essay2683 Words   |  11 Pagesalcohol abuse is no longer just another little problem. 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Online Education Vs Online Education - 1052 Words

As free and open access to the internet grows, so does the prevalence of online education. But is it really in society’s best interests to give our children a computer with television shows, pornography, and math? On one hand, it seems like online education is far more flexible than traditional schooling. After all, what kind of a student wants to wake up at the same time every day to go to school at 8. However, in reality, a variety of issues have been raised about the practicality of digital classes. Online schooling fails to educate students to the same standard as classroom teaching. Furthermore, flexibility should not be more important than results. Digital schooling fails to foster the personal connections between educators and†¦show more content†¦It seems clear then that honest academic assessment is vital to ensuring that students are educated to a high standard. In addition, students that do not study in the classroom lack the organized social interactions that would otherwise increase their higher cognitive function. According to the theories of Vygotsky, â€Å"dialog and organized social activity† are pivotal to â€Å"the development of higher mental processes and learning† (Source F). In a physical classroom, teachers are able to provide a multitude of opportunities for students to socially engage with one another and participate in meaningful dialog. If language and dialog are so critical to higher development, then how can we remove them and still maintain a high standard of education? Moreover, online education lacks the â€Å"social contact† needed to ensure learning (Source F). Some might argue that digital discussion forms are an adequate substitute for traditional dialog. 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Each and every student learning technique are different and learn differently and in today’s world of increasing technology, the question will be whether to offer classes or take up classes online, but rather how to implement them effectively and efficiently. Hence a student must have to weigh a huge list of pros and cons before they choose one of the two optionsRead MoreOnline College Vs. Online Education879 Words   |  4 PagesIf you’re in Nigeria, online degree has been all over the media lately. The online courses are not something that comes easily, especially if you are dealing with foreign online universities. Online schools or what most Nigerians call distance learning is not fun and working with your online degree at your home allows you to learn in your own way; and allows you to retain ownership how fast you wish to earn your degree. Fully accredited online colleges like national Open University of NigeriaRead MoreOnline vs. Traditional Education1096 Words   |  5 PagesOnline vs. Traditional Education Have you ever had the opportunity to take online classes? Have you even heard of online classes? If you haven’t, you are missing out on a great opportunity. Online education is rapidly becoming a popular alternative to traditional education. It is offering more flexibility for students and providing individuals with better opportunities for postsecondary education. Even though traditional education has been the only form of education for hundreds of yearsRead MoreOnline vs Traditional Education1054 Words   |  5 PagesOnline vs. Traditional Education With the increase in use of the Internet, more people are online to make purchases, research information and now gain an online education. Online education is on the rise. People are choosing to get an online education more so now because people are busier than ever and more jobs are requiring a college education. Also with these larger companies closing and laying off employees, people who once had a job are now faced with the challenge of looking for a new jobs-sometimesRead MoreOnline vs Traditional Education1149 Words   |  5 Pagesto get a college education and expand my career choices. I believe having an education is very important, if you want to be successful in your life. When looking at which school I was going to attend, I had to look at all aspects of my education. One of the first questions I asked myself was should I attend an online school or go to a traditional school? There two choices when looking to obtain a college education; the choices are online education o r a traditional education. Online and traditional