Warwick Castle Essay Example

Warwick Castle Essay Example Warwick Castle Essay Warwick Castle Essay Warwick Castle Robert Craven and Stuart Chambers Warwick Castle the finest mediaeval castle in England. INTRODUCTION The Stratford-on-Avon and District Hotels and Caterers Association (SCATA) publishes a brochure which has described the Castle as follows; â€Å"This magnificent ancient Castle, situated at the very centre of England, is a treasure house of great beauty and splendid, rare quality collections of pictures, furniture, furnishings and an outstanding collection of arms and armour which bear witness to the power and influence of the Earls of Warwick down through the centuries. The beautiful grounds landscaped by Capability Brown, where peacocks roam freely, are a delight in all seasons. . . Excellent catering facilities are available all year round to suit every pocket and disposition, as well as several gift shops† Warwick Castle is less than two hours by road from London with easy access from all major cities by motorway, road and rail. This excellent infrastructure allows the area to be part of the itinerary of any visitor to the UK. The County of Warwickshire is lyrically described in the SCATA brochure: â€Å"Stratford-an-Avon and Shakespeares Country. When you think of England, and the very best of England, you are probably thinking about this fascinating region. Here in this most English of English landscapes, the broad rolling sweep of the Cotswolds, the classic half-timbered villages of the Vale of Evesham and leafy Warwickshire, there is an unparalleled variety of attractions. The birthplace of the worlds greatest dramatist, William Shakespeare; the finest mediaeval Castle and most-visited stately home at Warwick; Englands most magnificent palace at Blenheim; and the worlds most famous theatre in Stratford† THE CASTLE The Castle is part of the Tussauds Group, a wholly-owned subsidiary of Pearson plc, which also owns the Financial Times Group and Royal Doulton among other varied interests. The Tussauds Group runs entertainment centres that include: Madame Tussauds, the famous waxworks in Baker Street, London; the London Planetarium and Laserium; the Royalty and Empire Exhibition at Windsor; Alton Towers, the UKs only world-rated leisure park; and Chessington World of Adventures and Zoo. The Castles General Manager, Martin Westwood, works in the stately home, from a majestic suite of offices overlooking the grounds. He is enthusiastic about the Castle both as a building steeped in history and as a business. In the relaxed atmosphere of his office, where he is surrounded by portraits and old paintings of the Castle, he refers to it as a brand leader in stately homes for it is in the top five most visited historic sites that charge entry fees (see Table 1). Table 1 Historic sites attracting more than 300,000 paid admissions 1 Tower of London 2 Roman Baths and Pump Room, Bath 3 State Apartments, Windsor 4 Stonehenge, Wiltshire 5 Warwick Castle 6 Shakespeares Birthplace, Stratford 7 Leeds Castle, Kent 8 Hampton Court Palace, near London 9 Tower Bridge, London 10 Blenheim Palace, Wood stock, Oxford 11 Beaulieu, Hampshire 12 Cutty Sark, Greenwich, London 13 St Georges Chapel, Windsor 14 Anne Hathaways Cottage, Stratford 15 HMS Victory, Portsmouth 16 Mary Rose, Portsmouth 17 Royal Pavilion, Brighton 18 Chatsworth House, Derbyshire 19 Hever Castle, Kent 20 Fountains Abbey, North Yorks. Paid admissions (000s) 2298 950 855 703 685 604 540 525 528 517 493 411 372 365 340 333 314 306 303 300 As you pass through the ticket office from the large car park you catch your first view of the Castle. The view truly takes your breath away and fully warrants the description given by Sir Walter Scott in 1828: the most noble sight in England. MARKETING Marketing Manager, Sarah Montgomery, is another enthusiast of the outstanding beauty of the Castle. Discussing the marketing of the business she considers that the Castles unique selling point must be that carried on all the promotional material: Warwick Castle the finest mediaeval castle in England. But she does not discount the Castles unique state of preservation, the breadth of attractions it offers, its location on the banks of the River Avon or its thousand-year span of history. In the year 1068 the first castle was built at Warwick and since that time it slowly developed into a mighty stronghold and later a grand mansion befitting the station of a high ranking nobleman. . In November 1978 the present Earl sold Warwick Castle and its contents to Madame Tussauds of London. The Castles marketing team recognised that the Castle attracted a diverse audience, each segment of which wanted different things from a visit. So in targeting audiences the team had to decide whether it was trying to sell the Castle aspect, the stately home aspect or the gardens. It was felt that all thre e areas attracted different audiences and conjured up different expectations. Research had established that from the publics point of view castles were not associated with grounds and formal gardens, and neither were they associated with the notion of being someones home. On the other hand, stately homes were associated with grounds and gardens but were felt to be formal and museum-like, with ropes keeping the public away from the interesting areas. So, was the most visited Stately Home in Britain really a castle, or was the Castle also a stately home? This conundrum had to be solved. The Castle management has a deliberate policy of charging one overall admission charge for all areas of the Castle and Grounds open to visitors. In the past they had considered charging separate admission prices for the Castle and the Grounds but this, it was felt, would confuse the customer. (See Figure 1 for price and attraction details. ) The Castle regularly has detailed market research questionnaires compiled by an outside company. Sarah said that market research is taken very seriously by the team: â€Å"On average, overseas visitors represent 42 per cent of the total. Twenty-five per cent of our customers seem to come in groups of greater than 20 and these groups are predominantly from overseas. On the other hand, 58 per cent of visitors come from the UK, of which roughly half come from within a 100 km radius of the site. Another interesting point is that 25 per cent of all customers are repeat visitors which we feel reflects the popularity of the Castle. With UK visitors 33 per cent are repeats. Of the nonlocals, that is UK residents from outside the 100 km radius, 78 per cent stay overnight in the area and the remainder have travelled over 100 km to visit the area for the day. With the recent opening of the M 40 motorway into London (approximately180 km} it is felt that travel time may be a more important factor to consider than distance travelled in kilometres† Figure 1 Admission Rates and attractions at Warwick Castle The data are collected over a period of days, and the market research reports sent to Sarah include not only the profile of visitors but what parts of the Castle they visit. The popularity of various parts of the complex varies according to how busy the site is. For instance, on a quiet day 87 per cent might visit the Private Apartments, but on a busy day this igure drops to 68 per cent. Likewise, during one such busy period, the visitors to the Woodland Gardens increased from 17 per cent to 20 per cent, to the Mound from 46 per cent to 52 per cent, and to the River Island from 34 per cent to 40 per cent. On average, visitors stayed on the site for three hours. Coach parties tended to visit for three hours, probably because the Castle was part of a full-day, tightly scheduled excursion that included other nearby tourist attractions. Competition for the paying tourists disposable cash was quite fierce in the area, it was felt. Other sites competing for the leisure pound were the Black Country Museum, Drayton Manor (Adventure) Park, West Midlands Safari Park, Cadbury World, Blenheim Palace, Alton Towers Theme Park, Ironbridge, Stratford’s Shakespeare and Chatsworth House in Derbyshire. In the Undercroft Restaurant marketing researchers overheard an elderly professor in conversation with a friend he had encountered in the Castle grounds: â€Å"I came early in the morning to avoid the rush. Any major historic tourist site is going to be heaving by midday in the summer and personally I hate all the queuing and tourists with cameras and all that. I got here at about 10 a. m. when the place opened this morning. I was able to enjoy the pure magic of the building with relatively few other people around. By lunch-time the queues were what I felt to be unreasonably long, but it is August and this must surely be their peak time here. I do wonder, for instance, should they not encourage more visitors out of season and what about allowing people to visit early morning or in the evening to avoid the lunch-time crush? † MANAGING DEMAND Warwick Castle brochures show a wide variety of activities that supplement turnover outside the peak season. According to Sarah, this literature was intended to push up the shoulders of demand: Every Friday and Saturday evening the Undercroft provides the setting for splendid five-course mediaeval banquets recreating the eve of the Battle of Agincourt. . A special events calendar has been published (see Figure 2). The Warwick Arts Festival uses the Castle as a venue in the evenings for a week in July. Exclusive tours of the Castle, and separately of the Gardens, are run by experts for pre-booked groups. These are available during the periods October to March, and March to November respectively, except during school half-term holidays and bank holidays. As a profit centre for the Pearson Group, the Castle is given targets that increase at a rate exceeding inflation. From these, prices are derived based on product developments, the prices that competitors are charging and known external factors that may affect demand (such as exchange rates and elections! ). The Castle expected between 700,000 and 800,000 visitors in the next year and profit projections were made based on these estimates. All catering facilities are run by the Castle, recognising franchising to another company would result in lost control and reduce potential to participate in profitable activities. Martin Westwood commented on fluctuations in demand: â€Å"Staffing varies relatively little with demand. It is felt that once the basic positions around the Castle are attended by staff, there is little that an additional staff member can provide. Winter weekends attract more visitors than winter weekdays, such that Saturday and Sunday combined turnover is the same as the other five days of the week put together. In summer things are more even, a Saturday or a Sunday being equivalent to two weekdays, although Sunday is usually busier than Saturday† Figure 2 Warwick castle Special Events Calendar BUSINESS OBJECTIVES Martin is clear that the Castles prime objective is to achieve growth in earnings per share for its shareholders. At the same time he emphasizes the sense of responsibility the management feels as custodians of this precious monument to work within it and use integrity and sensitivity at all times. Hence all signs, directions and facilities take a very low profile. Flashing neon lights are not the order of the day! Sarah Montgomery commented on the need to underplay the commercial side of the organisation: â€Å"Coca-Cola have offered us a sponsorship deal. They will give us money for a particular project which will increase our revenue and also the number of visitors we are getting. The problem is that Coke is the epitome of youth and fizz while the Castles target market is adults ABC 1, average age somewhere around 45! So how do we pull this deal together? † It is the integrity of the business in which the management take pride. It is not any business site but a very special building that is loved and cherished by the staff. Their constant concern is how to run a business from the Castle without destroying the charm and romance of the buildings, and without covering it with obtrusive signs and facilities. All staff are very polite and courteous and, though they are available to the public, tend not to interfere with the customers visit. In fact they blend in with visitors as they wear little that suggests they are actually staff. And when the Castle is relatively empty of visitors it has a really enchanting atmosphere. PERFORMANCE Evaluation of the performance of the business has difficulties. On the one hand, queues are an obvious problem (see Table 2) but then the customers do not seem to mind too much! Above all, the business is going from strength to strength, and achieving healthy profit performance. So, while the criticisms have to be noted, management has been achieving the high returns and growth that the shareholders require. Table 2 Observations of queuing and flow, Tuesday afternoon Queue to Private Apartments (number of people) 1. 00pm 130 1. 20 147 1. 40 128 2. 00 153 2. 20 132 2. 40 119 3. 00 137 Flow through doors to Private Apartments (number of people) 1. 00-1. 20 104 1. 20-1. 40 113 1. 40-2. 0 107 Flow from Private Apartments and State Rooms (number of people) 1. 00-1. 20 127 1. 20-1. 40 117 1. 40-2. 00 121 Queue to Rampart Walk 0-20 people at anyone time Number of people entering Rampart Walk 1. 40-1. 50 174 Queue at top of ramparts to get down (number of people) 6 minutes 63 Martin Westwood was defensive on the question of queues: â€Å"What popular to urist attraction doesnt have queues, and in any case, the queues here move pretty quickly. If we get queues for one part of the Castle we simply put out a sign suggesting people move on to the next attraction, although, to be frank, that doesnt really work. You see, the trouble is, that once people see a queue they dont want to miss out so they still join on the end of it. Our marketing questionnaires (see Appendix 1) suggest that weve got the operation about right, but theres always room for some improvement† The Professor in the Undercroft Restaurant had raised several issues connected with this: â€Å"The Castle really is in a unique condition of preservation. Its truly marvellous but I wouldnt seriously consider visiting it in the peak season. I just happen to be in the area because were going over to Stratford tonight to see Twelfth Night at the Royal Shakespeare Theatre. Im really looking forward to it! I wonder why they dont have off-peak rates for those not visiting around midday and maybe open earlier and close later. I would be more than happy to spend more time on the site if it werent for all the other tourists everywhere. And another thing, couldnt they do a package deal with the theatre at Stratford? Im sure a lot of visitors here also go there. In fact, I would pay a premium price to have the Castle almost to myself. For instance, Id find it simply delightful to sip a Pimms or a gin and tonic in the grounds as the sun went down. I know that I am rambling but I am sure theres a way to re-jig the prices so that the site basically generates more income throughout the year. And even if you say they do things out of season Ive not heard about them, so whats the use of publicity if it doesnt reach the people that want to spend money? † Sarah Montgomery, mindful of the need to keep a close eye on customers diverse requirements, often talked to individuals at the exit. A transcript of one such encounter is reproduced in Appendix 2. APPENDIX 1 MARKETING QUESTIONNAIRE OF RANDOM SAMPLE OF PEOPLE LEAVING WARWICK CASTLE Age range 0-5 6-15 16-25 26-35 36-45 46-55 56-65 66+ 7 37 27 25 34 17 20 33 Area of origination Local (within 100 km) UK (outside 100 km) Europe (excl. UK) USA/Canada S. America Australia Africa Asia Other/unspecified Length of stay in area Day trip 1-3 days 4-7 days 8+ days Method of transport Coach trip Own transport Hire car Public transport Other (bicycles etc. ) 37 27 25 47 3 11 5 14 2 96 50 13 5 96 74 31 20 12 Did you find that you had to queue very much? Yes 186 No 12 No comment 2 Did you feel that the queues were the same as other large tourist sites? Same 190 Better 4 Worse 6 Did you visit? State Rooms and Great Hall The Private Apartments The Watergate (Ghost) Tower The Armory The Dungeon The Torture Chamber The Gatehouse and Barbican 191 190 31 104 193 183 87 Guys Tower, the Rampart Walk and Clarence Tower The Victorian Rose Garden The Peacock Gardens The Conservatory The River Island Foxes Study and Cedar Walk Pageant Field The Mound Refreshment Stall Stables Restaurant and Tearoom Undercroft Restaurant The Bookshop Did you.. .? Bring your own picnic Did you see the Red Knight Did you buy a brochure How long have you spent at the Castle? hours Is this your first visit? Yes No Would you visit again? Yes No Maybe Dont know 186 103 117 102 57 31 101 54 118 52 71 62 32 81 99 5 67 75 37 16 148 52 144 31 23 2 APPENDIX 2 TRANSCRIPT OF A CONVERSATION WITH A VISITOR Christabelle Trymko, Oldbury-on-Severn, Gloucester We got here at about midday. We came up for the day from Gloucestershire. It was quite a good trip and the kids behaved t hemselves in the car. We had heard a lot about the Castle from some friends who have just moved up to Stratford, which is just down the road from Warwick. The Castles in superb condition! You dont know what its going to be like until you get past the ticket office and it really is amazing. It has been kept in impeccable condition, and the gardens are beautiful as well as being far less crowded than the Castle. There were too many people in and around the Castle. The queues were an irritation but I parked my husband in the queue and took the kids elsewhere until he was near the front and then we joined him. I think a few people got upset because we seemed to be pushing in, but Im not prepared to wait with three children in long queues in the sun. Mind you, its nothing like the queues at Madame Tussauds in London, they really are crazy. I didnt realise quite how big the grounds were. If I had known I think we would have spent longer at Warwick Castle and made a full day of it. We should have come here at about ten and then spent the whole day here. That way the queues inside the Castle would have been shorter for us. The grounds are lovely and theyve got special picnic areas which I thought was a nice idea. (I wish wed brought a picnic. ) Mind you, it does seem to be more than a bit light on entertainment for the kids. Nicky loved the man with the wonderful moustache dressed up in full Crusader uniform on the horse. He was very good with the kids. Nicky also liked the waxworks in the Private Apartments place. The queue wound its way up, down and around the place but apart from mild feelings of claustrophobia (thats my problem, I suppose) it went at about the right speed and I guess it lasted a bit under an hour. Oh yes, the Ra mpart Walk, they ought to warn you about just how many stairs you have to climb. I mean, I know there is a sign but you dont take it seriously, do you! You go up and up and then theres that great spiral staircase up the inside of that tower, I wont do that again in a rush! But it was worth it for the view. All in all it was a good day. More interesting than the average castle and not full of the usual touristoriented rubbish associated with tourist attractions. The commercial side is very much underplayed and I like that. You dont feel obliged to buy ice creams and tee-shirts and pencils and tea towels. Maybe some of the signs were a bit too discreet we had to ask where the toilets were but it makes a pleasant change. Also I like the one price for everything. At other places, I object to paying an admission charge and then paying on top of that for particular attractions. You always feel mean if you dont pay up, and then you also feel that you might be missing something. No, Id recommend the place and its so much less hassle than the tourist places in London which you almost feel obliged to visit every so often. This case is from : Cases in Operations Management (Second edition) Johnston, Chambers, Harland, Harrison, Slack, FT Prentice Hall 1997

Is Grade Inflation inHigh School Real

Is Grade Inflation inHigh School Real SAT / ACT Prep Online Guides and Tips High school grades are very important in the college application process, but they may not always be the most accurate reflection of a student’s abilities. Grade inflation is a problem in many high schools, and it can result in issues down the line in terms of college performance and admissions chances. In this article, I’ll go through what grade inflation is and how it affects you as a high school student. What Is Grade Inflation? Unfortunately, grade inflation is not when your teacher decides to give you a balloon with your grade written on it instead of a report card (that would be kind of nice because even if you did badly, hey, a balloon).Grade inflation is when average grades are skewed artificially high because class assessments are too easy and/or teachers are too lenient. If grades are inflated because a teacher is an easy grader, the average grade for a class will not accurately reflect the quality of the students’ work.A student might get an A on a project that really deserved no more than a B.If grades are inflated because a teacher gives easy assignments, the average grade will only reflect students’ ability to complete simple tasks and not an understanding of the complexities of the material.Often, both of these problems are present at once in the case of classes that have severe grade inflation. Grade inflation happens for several reasons.High schools want to look good in comparison to other schools with less grade inflation, so it’s beneficial for them to give out high grades even if those grades are not fully earned.This makes the student body look more high-achieving and the teachers appear more effective.Some teachers may also avoid giving low grades because kids and parents will complain and make more trouble for the teacher than it’s worth. Teachers might also give higher grades to students who haven’t fully earned them because they don’t want to ruin students’ chances for college or prevent them from participating in extracurricular activities.Since a much higher percentage of students attend college nowadays, it makes sense that average grades have risen significantly.A decent GPA is critical if a student hopes to be accepted to college, and teachers don’t want to ruin anyone’s future. Grade inflation? Is Grade Inflation a Problem in High Schools? Overall, yes, grade inflation is an ongoing issue in high schools.This is not to say that all grades in high school are inflated; situations vary significantly from school to school and also between classes in the same schools.Based on the data, however, we can see a general trend towards higher average high school grades over the years. From 1990 to 2009, average high school GPA increased by .33 points for female students (from a 2.77 to a 3.1) and .31 points for male students (from a 2.59 to a 2.9). In 2007, the National Household Education Survey reported that 81% of high school students receive mostly As and Bs in their classes.The average high school GPA is now around a 3.0, which translates to a B average. High schools don’t want to look like they’re performing poorly in comparison to the competition, so they may give students more slack to avoid high numbers of failing grades or a larger percentage of dropouts. Is Grade Inflation a Problem at Colleges? It’s not just high schools that struggle with grade inflation.Colleges are even worse offenders, and it’s often the most selective colleges that have the biggest problems with grade inflation.The average GPA at four-year colleges is around a 3.1, but grades may be more or less inflated based on the school you attend and the major you study.For example, the average GPA for education majors is a 3.36 while the average GPA for chemistry majors is a 2.78.Overall, humanities majors have higher GPAs on average.As I mentioned, highly selective private colleges tend to have the worst grade inflation. The average GPA at Stanford is a 3.55!You can learn more about average college GPAs in this article. Grade inflation is more of a problem in college for several reasons.Professors are sometimes judged based on student feedback, and students who earn poor grades often blame the professor or criticize the class in retaliation. This happens mostly with adjunct professors who have semester-long contracts that may or may not be renewed based on their performance. Bad reviews can be very harmful to new professors who are vulnerable in their careers. Students and parents also expect high grades so that they can feel like they’re getting the most for their money (this partially explains why expensive private colleges have more problems with grade inflation).Professors also don’t want to ruin students’ chances in the job world or the graduate school application process.Since the world has normalized Bs as average, giving out lower grades can do a lot of damage to a student’s future. I THINK this book is satire, but I'm not totally sure. Some people have a weird fascination with preppiness.Also, what's more inflated at private schools? The grades or the egos? Zing! What Are the Consequences of Grade Inflation? Grade inflation in high schools has numerous positive and negative repercussions for students.It is a problematic trend in general, but it can provide some benefits to students who are struggling. The Positives: More Students Have a Chance of Attending College Grade inflation in a high school means that more students will have good GPAs and better chances of attending higher education institutions.Of course, since colleges know that grade inflation exists, many have adopted higher admissions standards. However,in schools with grade inflation, more students will meet the bare minimum requirements for getting into college. Students with GPAs that are above a 2.0 (or a C average) in high school can usually expect to be admitted to at least one less selective college as long as their test scores aren’t extremely low.This means that even students who perform at a level significantly below average in high school have a chance of attending college.Some students end up doing much better in college than in high school because they’re more interested in what they’re studying and are less distracted by problems at home. Students Are Less Likely to Give Up on Education If you’re failing a class, it can be tempting to say â€Å"I’m not cut out for this† and stop trying or drop out of school completely.Since teachers are giving out fewerfailing grades, this is less common now than it was even twenty years ago.The overall high school dropout rate fell from 12 percent in 1990 to just 6 percent in 2013. Earning a high school diploma at minimum is very important for future employment prospects.Many students who otherwise would have failed out of school may have access to a more promising future because of various forms of grade inflation.This is not to say that the lowering of the dropout rate is solely due to grade inflation.Grade inflation is just one of the contributing factors to a positive educational trend. Your kindergarten diploma can only get you so far. You have to know the names of WAY more shapes to function in the adult world. The Negatives: It’s Harder for Top Students to Stand Out When grade inflation is an issue, it means that it’s more difficult to differentiate between students.Since so many people get high grades, it can be hard to separate relatively average students from excellent students.Grades only go up so high, and if you lower the ceiling, more people are going to be able to reach it.This can be harmful because it prevents students with lots of potential from distinguishing themselves and may damage their chances of getting into selective colleges.Grade inflation gives even the highest grades less significance in the eyes of admissions officers. Colleges Have to Rely More Heavily on Test Scores If admissions officers notice that a high school has GPA distribution patterns that indicate grade inflation (like a higher than normal percentage of students earning As in most of their classes), it’s hard for them to separate the average students from the great students without using test scores.This means that the admissions decision will rely less on GPA and more on test scores, which can be detrimental for some students. For example, a student might be very academically driven but earn a mediocre standardized test score because they didn’t have time to prep effectively.This student would be penalized by grade inflation because their high GPA wouldn’t mean as much in the eyes of colleges.He or shewould be seen as a less qualified applicant than other students with slightly higher scores but average academic ability masked by grade inflation. Colleges are looking for quality, and test scores are an easy way for them to make judgments. Every admissions office is also haunted by a strange blue and white figure known only as "The Gradient." Sometimes when they work late, admissions officers can hear him whisper "quality" softly into their ears. Schools With Less Grade Inflation May Be Penalized One of the reasons why grade inflation has continued to rise is because schools fear that they will fall behind if they don’t conform to new GPA standards.Students at a school with severe grade inflation may look better on paper to colleges than students at a school without grade inflation even if both groups have exactly the same ability level.This means that schools are pressured to adopt lower standards for high grades so that they can maintain a good reputation and avoid putting their students at a disadvantage. Students Are More Unprepared for College When high school grades are inflated, students end up with a skewed idea of the amount of effort they need to put into their schoolwork in order to get good grades.They may be earning high grades for work that is barely up to the basic standards at some colleges. This can lead to a very tough academic adjustment period at the beginning of college.Students are often discouraged when they find that they can’t get the same results in college classes as they did in high school.They may not know how to study or write effectively because their growth in these areas was stunted by classes in high school that were too easy. Unprepared students vs. the college workload: a truly Sisyphean journey How Can You Tell If Your School Has Grade Inflation, and What Should You Do About It? It should be relatively easy to figure out whether your high school is a part of the grade inflation trend. If you look up the average GPA for your school online and find that it's a 3.0 or higher, your school has a higher than average rate of grade inflation. This also depends on whether your school uses weighted or unweighted GPAs. If it uses weighted GPAs, it's reasonable to expect the average GPA to be slightly higher. If your school has problems with grade inflation, don't worry too much about making big changes to your academic strategies. However, there are certain things that are even more important for students who go to high schools with significant grade inflation. Taking difficult classes is always a good idea if you hope to be admitted to selective colleges, but it's even more critical at this type of high school. If most students' grades are artificially high, the best way to show that you're a cut above is to take the most demanding courses you can. Even if grade inflation is a problem, high grades in these courses will carry significantly more weight with colleges and will show that you went the extra mile to challenge yourself. Standardized test scores are also more important if you go to a school with grade inflation. If colleges can't fully trust your grades to give them an accurate picture of your academic abilities, they will look more closely at your test scores. It's a good idea to prepare extensively for the SAT or ACT so that you end up with an impressive score that validates your high GPA. Go forth and conquer the college application process! Also, if you recognize the hairy arm in this picture, please notify the police - this guy is wanted for the murder of the Sun. Conclusion Grade inflation is a problem in high schools across the country.The average grades of high school students have risen significantly over the past twenty years.This is a result of increased competition amongst high schools as more students go on to attend college. Avoiding handing out bad grades is often advantageous for the administration, but it can hurt students down the road in some cases.Although grade inflation may allow more students to attend college, it also means that they're underprepared and are judged less accurately in the admissions process.Grade inflation makes it difficult for admissions officers to assess student abilities and reach validconclusions. Grade inflation may or may not be a big problem at your high school. To combat its negative effects, keep challenging yourself academically, and don't get too comfortable with an easy A! What's Next? Are you concerned about your academic performance in high school? Here's a step by step guide to calculating your GPA based on your grades so farand some advice on how to improve before you apply to college. How do you know if your GPA is good enough? Check out this article to find out what a good or bad GPA might mean for you. You can also read our expert guide on which classes you should take in high school to learn more about structuring your schedule. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: